How the BTU estimate works
A BTU (British thermal unit) is the energy needed to raise a pound of water 1°F; air conditioners and heaters are rated in BTU per hour of heat they can move. This calculator uses the standard sizing heuristic, and we'll show you exactly how it's built rather than pretend it's physics. Cooling starts at 25 BTU per square foot (the middle of the accepted 20-30 range), then scales by ceiling height (÷8 ft — a taller room is simply more air), insulation (poor ×1.2, average ×1.0, good ×0.85), sun exposure (shaded ×0.9, sunny ×1.1), and climate (mild ×0.85, extreme ×1.15), plus 600 BTU for each regular occupant beyond two — people are 100-watt heaters. Heating starts from climate instead: 30 BTU/sq ft mild, 45 moderate, 60 extreme, scaled by the same ceiling factor and by insulation (poor ×1.15, good ×0.85).
The formulas
Area is length × width in square feet; the multipliers are the factors listed above; the heating base is 30/45/60 BTU per square foot for mild/moderate/extreme climates. Cooling results are then rounded up to the nearest standard unit size (5,000 to 24,000 BTU); heating to the nearest 500 BTU.
Worked example
Cooling: a 15 × 12 ft living room (180 sq ft), 8-ft ceiling, average insulation, very sunny, moderate climate, two occupants: 180 × 25 × 1.0 × 1.0 × 1.1 × 1.0 = 4,950 BTU — buy the 5,000 BTU unit, the smallest standard size, with nothing to spare for the sun load. Heating: the same room in a moderate climate with average insulation needs 180 × 45 = 8,100 BTU, so an 8,500 BTU heater (about 2.5 kW electric) covers it.
Why oversizing backfires — and when to skip the rule of thumb
The instinct to "go one size up, just in case" is the most common AC-buying mistake. An oversized unit blasts the room to temperature in minutes and shuts off — short-cycling — before it has run long enough to pull moisture out of the air. You get a room that's 72°F and swampy, a compressor that wears out early from constant restarts, and a higher electric bill than the smaller unit would have produced. Right-sized equipment runs long, steady cycles, which is exactly what dehumidification needs. That said, know this heuristic's blind spots: it can't see your windows (a west-facing glass wall can add thousands of BTU), your air leakage, or your ductwork. For a window unit or a space heater, the estimate here is plenty. For central air, a heat pump, new construction, or an addition, ask your contractor for a Manual J load calculation — the ACCA's room-by-room standard — and be suspicious of any installer who sizes a whole-house system by square footage alone.