How to measure for a bra size
Two measurements, taken honestly, are all this needs. Underbust: wrap a soft tape directly under your bust, level all the way around, snug but not digging in — this is where the band sits, and the band does most of the work. Bust: measure around the fullest point, standing relaxed, wearing an unpadded bra or none at all (padding adds phantom inches). Don't hold your breath, don't cinch the tape, don't round toward the size you'd prefer. The tape has no opinions about you, and neither does this calculator.
The formula
This calculator uses the standard US method. Your underbust is rounded to the nearest whole inch (halves round up), and odd numbers round up to the next even band — 31″ becomes a 32 band. The cup is the bust-minus-band difference rounded to the nearest inch: under 1″ is AA, then 1″ = A, 2″ = B, 3″ = C, 4″ = D, 5″ = DD, 6″ = DDD (which many US brands label F), 7″ = G, 8″ = H. UK sizes share the same band numbers but the cups diverge after DD (E, F, FF instead of DDD, G, H), and EU bands are your underbust in centimeters rounded to a multiple of 5 — a US 34 band is roughly an EU 75.
Worked example
Underbust 31″, bust 36″:
31 is odd, so the band rounds up to 32. The difference is 36 − 32 = 4″, which is a D cup. Result: US 32D, which is also a UK 32D and an EU 70D — with sister sizes 30DD (snugger band, same cup volume) and 34C (looser band, same cup volume).
Sister sizes: the most useful bra fact nobody explains
Cup letters are not absolute volumes — they're relative to the band. A D cup on a 32 band holds about the same as a C on a 34 or a B on a 36. That's what sister sizes are: same cup volume, different band length. This matters because when a bra feels wrong, the instinct is to change the cup letter, when the real fix is usually sliding along the sister-size chain. Band digging in but cups fine? Go up a band, down a letter. Band riding up your back? Down a band, up a letter — a band that rides up is too big, full stop.
Take the number as a starting point
You'll often read that 80% of women wear the wrong bra size. The figure is repeated everywhere but traces back to small surveys and industry sources, so hold it loosely — though the pattern behind it (band too big, cup too small) is real and worth checking for. And because there's no enforced sizing standard, the same measurements land differently across brands and countries. Use your result here as the size to try on first, then trust the fit checks: band level and snug, center panel flat against your sternum, no spillage over the cup and no gaping under it. If your measurements fall outside standard charts, a free fitting at a specialty lingerie shop is genuinely worth it — that's expertise, not failure.