Should I take this load?
A load board shows you the gross and the rate per loaded mile. Neither one answers the question you actually have, which is whether this particular run leaves money behind after your truck has been paid for. That depends on three things the board does not know: what a mile costs you, how far you drive empty to reach the pickup, and how much you want left over. Put those in once and every offer becomes a yes, a no, or a number to counter with.
The cost per mile here is your number, not an industry figure. ATRI's 2025 average is $2.336 a mile including driver pay, but it leans toward large fleets, and an owner-operator with a truck payment can sit well above or below it. If you have not worked yours out, the cost per mile calculator does it in a minute and hands the result straight to this page.
How to calculate a profitable load rate
Minimum price = trip cost ÷ (1 − fee − target margin)
Profit = offer − fee − trip cost Margin = profit ÷ offer
Cost per mile multiplies every mile you drive, paid or not, which is why the empty miles belong in the trip cost. The fee and the margin are both shares of the price, so they come off the top together; with no fee, the minimum price is simply the trip cost divided by one minus the margin.
A 600-mile load with 100 miles of deadhead
Cost per mile $1.85, target margin 10%, no fee. The load pays for 600 loaded miles, and the pickup is 100 miles away.
You drive 700 miles, so the run costs 700 × $1.85 = $1,295. That is the break-even price. The minimum for a 10% margin is $1,295 ÷ 0.90 = $1,438.89, which is $2.40 per loaded mile.
The broker offers $1,600. Profit is $1,600 − $1,295 = $305, a 19.1% margin, comfortably past the target. Had the offer been $1,350, the profit would be $55 (4.1%), and the counter-offer the calculator suggests is $1,450: the $1,438.89 minimum rounded up to the next $25, or $2.42 a loaded mile.
Now add a second offer: $2,400 for 1,050 loaded miles, 150 empty, $85 of tolls, about 22 hours against the first load's 12. It is the bigger check, but it costs $2,305 to run, leaving $95, or $4.32 an hour against the first load's $25.42. Cut the first load's deadhead in half and its minimum falls to $1,336.11, which is $102.78 less: empty miles are the cheapest place to find money.
Why 10% on top of your cost is not a 10% margin
Margin is profit as a share of the price; markup is profit as a share of the cost. Add 10% to the $1,295 run above and you quote $1,424.50, which earns $129.50, a 9.1% margin. To keep 10 cents of every dollar the load pays, you divide by 0.90 instead of multiplying by 1.10. The gap is small at 10% and grows fast: a 25% markup is only a 20% margin. The markup vs margin calculator works through the conversion for any number.
A percentage fee widens the same gap, because it is taken from the gross, margin included. With an 8% dispatch fee, the naive move is to price the load as if there were no fee and then add 8%. But the dispatcher takes 8% of that bigger number, so some of your margin goes with it. The page solves for the fee directly: price = cost ÷ (1 − fee − margin), which leaves exactly your target after the fee is paid.
Deadhead: which empty miles belong to which load
Count the empty miles to the pickup against the load you are pricing, since you would not drive them otherwise. The empty miles after delivery belong to the next load's deadhead, so counting them here as well charges the same miles twice. The exception is a lane that strands you: if the only sensible move after delivery is driving home empty, add those miles here, and do not count them again later.
Deadhead also explains why rate per loaded mile can mislead. Two loads at $2.60 a loaded mile are not equal if one starts 20 miles away and the other 200. The comparison table shows profit per mile actually driven, and per hour when you add hours, because those are the numbers your week is made of.
When no offer clears the bar
In a soft freight market, it is common for nothing on the board to meet a sensible margin. ATRI reported truckload operating margins below 1 percent in 2025. A load that covers its costs but misses the target can still be the right call, for example when it positions you for a better lane or keeps you from sitting empty. The page does not tell you what to do; it tells you what each choice costs, so a below-target load is a decision you make on purpose rather than one you discover later on a settlement statement.