How much does AdSense pay per 1,000 views?

It depends almost entirely on your subject. On Google's own published figures it ranges from about $0.89 per 1,000 views for News in the Americas to $13.37 for Home and Garden, which is a spread of 15 times on identical traffic. Most categories sit between $2 and $3.50.

What is RPM and how is it different from CPC?

RPM is revenue per 1,000 pageviews and it is the only number worth watching day to day, because it already contains everything else. CPC is what one click pays. The two connect simply: RPM equals your click rate times 1,000 times your cost per click, so a 2 percent click rate at $0.50 a click is $10 per 1,000 views.

Which content categories pay the most on AdSense?

In the Americas, Home and Garden is far and away the highest at $13.37 per 1,000 views, followed by Computers and Electronics at $4.34 and Health at $3.41. The gap between first and second is larger than the gap between second and last, so Home and Garden is not merely top, it is an outlier.

Does the region of my traffic matter?

Quite a lot, and not always in the direction people assume. Finance pays $3.34 per 1,000 views in the Americas but $5.29 in Asia and the Pacific. Online Communities pays $1.80 in the Americas and $4.81 in Asia. Home and Garden runs the other way, worth more than three times as much in the Americas as in Asia.

Why is Google's estimate different from what I actually earn?

Because it is a category average across a very large number of sites and yours is not the average one. Ad layout, how much of your traffic comes from search, your visitors' countries, and the season all move it. Google attaches its own no guarantee wording to these figures. Once you have thirty days of real data your own RPM is a better predictor than any estimate.

Why does Google's calculator show a rounder number than yours?

Google rounds its answer down to the nearest hundred dollars. That is in the code behind their calculator, not a guess. We show the exact figure alongside their rounded one so you can check the arithmetic, and both are on the page.

How many pageviews do I need to make real money?

Work backwards from RPM rather than guessing. At a typical $2.50 RPM, $1,000 a month takes about 400,000 pageviews. At Home and Garden rates in the Americas the same $1,000 takes around 75,000. The subject you write about changes the answer more than almost anything else you can control.

Is RPM the same as CPM?

Not quite, and the difference catches people out. CPM is what an advertiser pays per 1,000 ad impressions. RPM is what you receive per 1,000 pageviews. One page can hold several ad units, so the two numbers are counting different things, and your RPM is the one your payment is based on.

AdSense Calculator: Estimate Your Ad Revenue

Enter your monthly pageviews and pick your content category. This uses the figures Google publishes on its own AdSense page, all 25 categories across 3 regions, and shows what the same traffic would be worth in every other category. If you already have real numbers, put your RPM in as well and the two answers sit side by side.

Data reviewed: August 2026. Figures here come from published sources and change over time. How we verify

Where these numbers come from

Google publishes a revenue figure per 1,000 pageviews for each content category and region on its own AdSense site. Most calculators either ignore those figures or quote one of them. This page carries the whole table, all 25 categories across 3 regions, and it uses Google's own formula including the detail nobody mentions: Google rounds its answer down to the nearest hundred dollars. We show the exact number next to the rounded one.

Google attaches a clear disclaimer to these figures, and it is worth repeating rather than burying: there is no guarantee of earning this amount. They are averages across an enormous number of sites. Yours is one site.

The subject matters more than the traffic

This is the finding worth taking away. On Google's own figures for the Americas:

Category	Per 1,000 views	Rank
Home and Garden	$13.37	1
Computers and Electronics	$4.34	2
Health	$3.41	3
Finance	$3.34	5
Food and Drink	$2.62	14
Games	$1.21	23
News	$0.89	25

Top to bottom is a 15 times spread on identical visitor numbers. A hundred thousand pageviews a month is about $16,000 a year of Home and Garden content and about $1,000 of News.

Home and Garden is not just first, it is an outlier

Look again at that table and notice the shape of it. The gap between first and second is $9.03. The gap between second and twenty fifth is $3.45.

The distance from the top category to the runner up is 2.6 times larger than the entire rest of the range put together. That is not a ranking, it is one category standing on its own and twenty four others in a huddle.

Why plausibly: a person reading about replacing a water heater is a person about to spend several thousand dollars on a water heater, and contractors, retailers and manufacturers all bid for that moment. Very little else on the internet has that combination of high intent and high ticket price.

Region changes the answer, sometimes backwards

The usual assumption is that traffic from the Americas is worth more than everywhere else. It often is, but several categories flip outright:

Category	Americas	Asia and Pacific	Which wins
Finance	$3.34	$5.29	Asia, by 1.58x
Online Communities	$1.80	$4.81	Asia, by 2.67x
Law and Government	$3.05	$4.39	Asia, by 1.44x
News	$0.89	$1.66	Asia, by 1.87x
Home and Garden	$13.37	$4.11	Americas, by 3.25x

Home and Garden is the top category in the Americas and in Europe, but only fourth in Asia and the Pacific, where Finance takes the top spot. So there is no single ranking of what pays. There are three of them.

RPM, CPM and CPC are three different things

These get used interchangeably and they should not be:

CPC is what one click pays you.
CPM is what an advertiser pays per 1,000 ad impressions.
RPM is what you receive per 1,000 pageviews.

CPM and RPM are not the same because one page can carry several ad units, so they are counting different things. RPM is the one your payment is based on, and it is the one to track, because it already contains your click rate, your layout and your traffic mix in a single number.

RPM = click rate × 1,000 × cost per click

A 2% click rate at $0.50 a click is $10 per 1,000 views. That identity is why entering a click rate and a cost per click in the calculator above produces an RPM directly.

Working backwards to a traffic target

Most people have the question the other way round: how much traffic do I need. Divide rather than guess. For $1,000 a month:

RPM	Pageviews a month for $1,000
$1.00	1,000,000
$2.50	400,000
$5.00	200,000
$13.37	74,795

The bottom row is Home and Garden in the Americas. The same thousand dollars costs thirteen times the traffic if you write about news instead. Choosing what to write about is the single largest lever on this page, and it is the one nobody treats as a lever.

A word on what this cannot tell you

An estimate built on category averages is a range finder. It does not know your ad layout, how many of your visitors block ads, whether your traffic arrives from search or social, or what advertisers happen to be bidding this month. December pays better than January nearly everywhere, and that alone can move the answer by a third.

If you have thirty days of real data, use your own RPM. It beats every estimate on this page, including Google's. If you do not have it yet, the table is a reasonable place to start and a poor place to finish.

For the advertiser side of the same market, the cost per acquisition calculator and the return on ad spend calculator work out what a click is worth to the person buying it, and the YouTube money calculator does the same arithmetic for video, where the revenue share is published and the numbers are quite different.

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